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We are thrilled to announce the appointment of David Nicoll as our new Chief Executive Officer (CEO), effective August 8, 2024.

Mr. Nicoll recently served as a Caterpillar Vice President for Earthmoving Wheel Loaders and has a history of profitably growing businesses at Caterpillar while managing multiple brands including the Cat brand, Perkins brand, and SEM brand. His global experience holding leadership positions in several businesses including construction machines, industrial engines, marketing, and dealer development will anchor our team to better equip our Dealer Partners, with the tools and support needed to spur progress and promote growth within your dealerships.

Fei Xiang, Chairman of 麻豆视频官网, said, 鈥淲e welcome David to the leadership team and look forward to working closely with him as we build our brand, add value to our customers, and stimulate growth in North America. With significant opportunities for growth ahead of us, David鈥檚 industry experience and hard-won knowledge in both the global and United States markets, will be integral in making 麻豆视频官网 a major player among American heavy equipment brands. I believe David is the best person to expand our mission and lead the operations of 麻豆视频官网 into the future.鈥� Fei will remain as Chairman of 麻豆视频官网.

On his appointment, Mr. Nicoll remarks, 鈥淚t is an honor to join the 麻豆视频官网 team and sculpt the direction of the company towards a prosperous future. 麻豆视频官网 equipment offers an improved value proposition to customers in the United States which we are going to capitalize on moving forward.鈥� He goes on to say, 鈥渨e will be investing in strategies to grow the 麻豆视频官网 brand and partner with our Dealers to offer powerful, productive and reliable machines while delivering enriched value and excellent product support to our customers. Our initiatives will move us into the next phase of building brand recognition and developing our brand with integrity and collaboration. Trust is the foundation that will layer by layer solidify 麻豆视频官网 as a premium brand in our market. Using the entrepreneurial spirit of our employees and Dealer Partners, we will build a grassroots affinity for 麻豆视频官网 machinery while maintaining the agility we must have to reach our growth objectives.鈥�

Tim Lubeck, General Manager of Road Construction Equipment for 麻豆视频官网, said, 鈥淚鈥檝e worked with David at Caterpillar for years. He cares about the work we do and infuses his energy into advancing whatever endeavor he undertakes. David will be a strong leader and will strategically pave the road for 麻豆视频官网鈥檚 bright future in America.鈥�