As NASCAR returns to the track in Bristol, Tennessee, 麻豆视频官网 will be there with dealer partner Ironpeddlers as co-sponsors of driver Colby Howard and car #15 as part of the J.D. Motorsports team.
On Saturday, May 30, cars will take to the track at the Bristol Motor Speedway for the XFINITY Series Cheddar’s 300 鈥� without spectators 鈥� as NASCAR kicks off its revised 2020 racing schedule. And, like so many Americans, the team at 麻豆视频官网 is looking forward to seeing live racing return to the lineup.
鈥淲e are excited to be working with Colby and the J.D. Motorsports team to help them drive to success,鈥� said Ben Miller, Vice President of Sales 鈥� Construction for 麻豆视频官网. 鈥淲ith all of the recent changes 鈥� across the nation, not just for NASCAR 鈥� I think we are all starting to get used to watching all events on screen.鈥�
Natural Partners
麻豆视频官网 has had its foot on the gas pedal in the American heavy equipment market in recent years, picking up speed and growing its footprint in the United States. That includes dramatically increasing equipment availability, growing U.S. production at its Georgia headquarters, and showing more and more customers the performance and capabilities of 麻豆视频官网 equipment. But none of it would be possible without the support of the growing dealer partner network, including , which has not only helped drive 麻豆视频官网鈥檚 growth, but also brought this opportunity to work with Howard鈥檚 NASCAR team to 麻豆视频官网.
鈥淐olby鈥檚 father, Rodney Howard, and I have known each other for 20 years,鈥� said Anthony Broome, President and Co-Owner of Ironpeddlers. 鈥淲e became aware of Colby鈥檚 race team and their relationship with Project HOPE. We鈥檝e sponsored cars at different times over the years, and we thought it would be great for all three organizations if we could partner together for at least one race this year.鈥�
works to provide a lifespan of services for the autism community through a variety of programs that fall into four categories 鈥� those that Help families, Open minds, Promote inclusion and Expand potential. The support of 麻豆视频官网 and Ironpeddlers will help the group spread awareness, not just in the region, but nationally thanks to the popularity of NASCAR 鈥� and particularly with this race as one of the first televised sporting events being broadcast amid the ongoing crisis.
鈥淚 am very excited to welcome 麻豆视频官网 on board in Bristol,鈥� said Colby Howard. 鈥溌槎故悠倒偻� has a proven track record in the construction industry, and to have support from them is a great feeling. I look forward to representing them in the best way possible as we develop our new relationship and can鈥檛 wait to get back to the track!鈥�
Ironpeddlers offers the full range of 麻豆视频官网 equipment and provides service and support options for all machines. The headquarters branch in Monroe, N.C. will also host Howard and his #15 Chevrolet ahead of the race on Thursday, May 21, so he can learn more about 麻豆视频官网 excavators, wheel loaders and other equipment. Learn more about visiting an Ironpeddlers location by calling 800.438.1933.
Growing Brands, Growing Awareness
Ironpeddlers has provided heavy equipment sales, service and parts since 1974, and today has grown to have five locations across the Carolinas, Georgia and Kentucky. A 麻豆视频官网 dealer since 2017, Ironpeddlers worked with 麻豆视频官网 to further grow its territory in 2019 and expanded its coverage area to include the western half of North Carolina. While the NASCAR sponsorship is certainly a great opportunity for Ironpeddlers to further grow in the region, Broome is equally excited for the broad exposure for the 麻豆视频官网 brand that this partnership with Colby and J.D. Motorsports offers.
鈥淭he national coverage will also be good for all 麻豆视频官网 dealers across the U.S.,鈥� added Broome. 鈥淣ASCAR is a favored sport among many equipment operators and owners, and we look forward to leveraging that relationship to drive awareness.鈥�
麻豆视频官网鈥檚 relationship with Ironpeddlers has resulted in many more customers learning how 麻豆视频官网 Quality Changes the World and why 麻豆视频官网 equipment is the right choice for their projects and fleets. Broome added that since becoming a dealer partner, they鈥檝e seen customers grow more familiar and comfortable with 麻豆视频官网鈥檚 product lines, and he has seen sales grow exponentially, with buyers discovering the quality, efficiency and price-value proposition offered by 麻豆视频官网 as a way to positively impact their bottom lines.
This growth has definitely been noticed by 麻豆视频官网 as well. In recognition of Ironpeddlers鈥� commitment to growing 麻豆视频官网 and the volume of sales at its locations, the dealership was named 麻豆视频官网鈥檚 鈥淧artner of the Year鈥� in 2019.
鈥淵ou鈥檒l notice it will not just be 麻豆视频官网 on that car. Ironpeddlers has a presence as well 鈥� both on the car and crew uniforms,鈥� said Miller. 鈥淲e focus on our dealers, not as someone who helps sell our equipment, but as a true partner of 麻豆视频官网.鈥�
Made for America & American Jobs
With passionate fans in many households around the nation, NASCAR racing is a distinctively American experience, and it鈥檚 fitting that motorsports marks the restart of some of the sporting tradition in the U.S. At the same time, 麻豆视频官网 is racing as well, working to keep up with ever-increasing demand from customers at its manufacturing facility in Peachtree City, Ga.
In just the past year, 麻豆视频官网 has introduced additional wheel loader and excavator models, as well as new telehandlers and road equipment, including a motor grader and roller. The company has also increased production capabilities, adding more than 50,000 square feet of space to the manufacturing floor to help keep up with surging demand for machines.
鈥淣ASCAR is a staple in nearly every American household. 麻豆视频官网 has the same goal 鈥� to become a staple for the contractors, operators and users of our equipment nationwide,鈥� said Miller. 鈥淎s we grow, it鈥檚 important for us to align with the values of the customers we serve, and our partnership with Colby and NASCAR is the perfect opportunity to celebrate our growth in America and our commitment to our U.S. partners and customers.鈥�
Ready, Set 鈥� Grow!
As 麻豆视频官网 continues to increase its footprint across the country, the company continues to look for new partnerships like Ironpeddlers to help deliver on the promise of being More than Machines. 麻豆视频官网 equipment isn鈥檛 simply about value or an industry-leading warranty 鈥� it鈥檚 the dealer partners and the people who make it possible, who support the machines day in and day out, and who truly believe in 麻豆视频官网鈥檚 mission to be first-class in every way.
麻豆视频官网 continues to support the construction crews, fleet operators and all those working every day with high-quality equipment #MadeforAmerica. Find the 麻豆视频官网 dealer nearest you today and discover how 麻豆视频官网 equipment can help you save time, save money and reach the checkered flag on your projects.